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Flipkart, the famend Indian e-commerce market, has joined forces with Hang, a complete buyer relationship-building platform, to introduce FireDrops 2.0 on the Polygon blockchain. This groundbreaking rewards and loyalty program goals to revolutionize how customers have interaction with manufacturers throughout their on-line procuring journey. FireDrops 2.0, powered by Hang, will provide Flipkart customers a perpetual flywheel of motivation, engagement, and loyalty, reworking the standard buyer expertise.

Flipkart Joins Hang

By leveraging blockchain know-how and Web3, FireDrops will redefine model loyalty applications by involving the neighborhood and using NFTs for rewards. This method permits for straightforward possession and redemption of rewards, creating new income streams for manufacturers. The program additionally envisions the launch of a dynamic market the place customers should purchase and promote rewards, including flexibility and worth to loyalty applications.

FireDrops 2.0 builds upon the success of earlier pilots the place customers earned digital collectibles and membership passes via participating actions. This newest iteration goals to ship an much more immersive brand-first rewards expertise. Users can join the waitlist to achieve early entry and be among the many first to expertise this system.

Naren Ravula, VP, Head of Product Strategy and Deployment at Flipkart, expressed the importance of this collaboration, stating,

“By integrating web3 and NFTs into model loyalty applications, we’re revolutionising model advertising, storytelling, and buyer engagement

About NFT Loyalty Programs

Matt Smolin, CEO and founding father of Hang, acknowledged that revolutionary manufacturers like Flipkart have a monumental alternative to redefine buyer connections and construct loyalty. The greatest applications of the long run can be gamified, personalised, and web3-enabled.

Starbucks, the worldwide espresso big, additionally launched its Odyssey program in September. Here, members have interaction in attention-grabbing duties or interactive video games. It checks their information about Starbucks and occasional to reward them with NFTs.

Read Starbucks Latest NFT Program On CoinGape’s Stories

A report stated that nearly 57% of Gen Z sense the necessity to talk extra freely within the metaverse than in precise life. So such NFT Loyalty Program with its utility worth is of extra significance. By providing reductions, unique occasions, limited-edition product releases, and giveaways, NFT rewards can mainstream corporations to broaden their companies.

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